Grrr...
It was supposed to be impossible.
People said we just couldn’t do it. No one had created a world-class car from scratch, ready to hit the road in five short years, at less than half the cost of a global automaker.
So we did.
When the Scorpio launched in 2002 as India’s first SUV for urban India, it signalled the arrival of the urbane SUV. That was as comfortable on scorched earth as it was on smooth roads. That looked like it belonged on scrubbed city ways, as well as on windy Himalayan terrain.
A symbol of not only India’s ambition, but its style too.
It was big on size.
Big on innovation.
Big on good looks.
Big on features.
And oh-so-easy on the eyes.
With all the luxuries of a car, and all the thrills of an SUV.
“I was imagined as a brand new SUV for a brand new India.”
It took 120 people. 19 teams. 7.4 billion Rupees. 75 prototypes. Managing design and development, testing and validation, manufacturing and supplier development in-house. And going global with its creation, partnering with our suppliers every step of the way.
We made innovators of not just ourselves, but of our suppliers too, making Project Scorpio a truly global story.
Designed in India and the UK. Engineered in Germany and Austria. With American interiors. Seats made in Italy. Panels in Sweden. A body in Korea.
“I needed to be something unforgettable. Something substantial. Something beautiful.”
Together, we produced a 109 horsepower best-in-class engine that met global Euro III emission standards. It also looked great, because as a prospective customer put it, “No one sees my house, but everyone sees my car.”
There’s just no stopping it.
"From Impossible to Nothing Else Will Do."
